iOS External Payment Links Open Merchant Opportunities in US App Store
For the first time in App Store history, US merchants accepting in-app payments for digital goods and services have a genuine opportunity to break free from Apple's restrictive payment ecosystem. Recent legal developments following the landmark Epic v. Apple case have forced Apple to allow external payment links for US users, fundamentally transforming what was once a closed-system market into an open gateway for revenue optimization.
For the first time in App Store history, US merchants accepting in-app payments for digital goods and services have a genuine opportunity to break free from Apple's restrictive payment ecosystem. Recent legal developments following the landmark Epic v. Apple case have forced Apple to allow external payment links for US users, fundamentally transforming what was once a closed-system market into an open gateway for revenue optimization.