In high-volume industries like iGaming and Forex trading, where vast numbers of deposits and withdrawals run every hour of the day, orchestration ecosystems now sit at the center of how PSPs grow.
That is where merchants compare processors on actual performance data, where results are measured continuously, and where PSP volume distribution moves based on metrics, not promises.
Below I share with processors looking to compete in that arena how this environment works and what, in reality, matters most to merchants.
Merchants are looking for processors that combine proven performance metrics, regional reach and strong technical quality.
Within agnostic orchestration platforms like Praxis, PSPs do not only grow because of commercial preference. Competitive processing margins are a starting point, but sustained growth comes from approval rates, conversion metrics, resilience and regional capabilities that stand out in the data.
The traditional PSP growth model relied on direct merchant acquisition, relationships, and long sales cycles. That still has its place, but on its own it does not match the speed or scale of the high-growth verticals I work in every day.
The fastest-growing PSPs today compete inside orchestration ecosystems where performance is measured continuously and volume allocation adjusts based on real transaction data, not sales pitches.
Processors with no initial presence in a vertical can become primary providers for merchants processing millions in monthly volume by keeping approval rates above benchmarks and staying stable during peak demand.
At the merchant scale, routing decisions follow results. PSPs that convert more customers and help platform operators retain end users by staying resilient receive more traffic. Those that do not deliver see their volume shift elsewhere.
As orchestration platforms advance, the analysis behind these decisions is happening less at a purely human level and more through aggregated intelligence models. At Praxis, this is powered by our AI Smart Routing feature, which continuously evaluates performance and suggests alternative routing configurations to merchants based on performance metrics, helping them distribute volume on clear evidence rather than assumptions.
At Praxis, we've also noticed that merchants rarely stay in one market. A typical pattern we've seen countless times is an operator integrates with us to improve their performance in one region, then scales into new geographies through the same orchestration layer, using the ecosystem to power their next phase of growth.
A PSP that demonstrates strong multi-regional capabilities sets itself apart from competitors, though visibility and market presence alone do not drive volume. Results do.
In Latin America in particular, where iGaming operators and Forex brokers run heavy volumes and need resilient PSPs that hold performance during peak periods, regional expertise combined with proven metrics has become one of the most direct paths to sustained growth.
Orchestration is no longer an optional ecosystem for PSPs in these verticals. It is where meaningful competition for merchant volume happens, and where that competition is decided by results rather than relationships.
Merchant growth and processor growth now move together inside orchestration ecosystems, not in isolation.
Within this environment, all those connected to the ecosystem benefit from growth mechanisms that traditional direct-to-merchant models cannot replicate:
As described above, in iGaming and Forex retail trading, orchestration ecosystems are where PSPs compete for merchant volume and processors that align themselves with this environment and understand that merchants make data-driven routing decisions are the ones scaling fastest.
For PSPs looking to expand their reach in these verticals, connect with us here, and our team will be in touch.