Next month, I’ll be joining colleagues from our Dubai office and Cyprus headquarters at the Forex Expo, where we’ll be showcasing how Praxis is helping forex brokers and prop trading firms expand globally with smarter payment orchestration. The message is clearer than ever:

“Orchestration isn't just beneficial, but essential, for any business serious about scaling across regions quickly, safely, and profitably.”

Our mission is to help companies expand faster, achieve higher payment approval rates, and deliver local deposit experiences that feel familiar to traders across Asia, LATAM, Europe, MENA, and beyond.

What brokers are prioritizing now

In my conversations with trading firms here in Dubai, the region’s forex hub, businesses are already sold on the need to connect to multiple processors across each region to have the resilience and flexibility they need to make their traders’ deposits and withdrawals work seamlessly. 

This reason alone builds on the proven orchestration fundamentals that have made Praxis the platform of choice for the industry:

• Faster global connectivity through 700+ pre-integrated PSPs, enabling rapid expansion without technical overhead
• Adaptive deposit experiences that display locally relevant payment methods to traders worldwide, in their native language

• Unified CRM integration across 70+ industry platforms, ensuring real-time account updates the moment deposits complete

• Widespread currency acceptance with background conversion capabilities, supporting transactions even when PSPs don’t natively support specific currencies

Intelligent optimization that drives results

It’s also rewarding to hear more brokers start conversations about payment optimization and approval rates. Our most successful clients are leveraging their processor integrations and using tools like our most recent AI Smart Routing feature to maximize first-attempt approval rates across all their card payments. 

This AI-powered solution is always checking and recommending changes to which processor each broker should route payments to first, based on which ones are historically performing best. Paired with other capabilities in our platform, like Smart 3DS which ensures seamless verification experiences, brokers are using Praxis to deliver the best account top-up and withdrawal features to their traders all over the world - a fundamental and core experience for each retail trading client.

Maximizing revenue and managing risk

Beyond optimizing approvals, brokers are increasingly focused on three critical areas that have a direct impact on both revenue and operational stability:

• Revenue recovery: Ensuring failed deposits do not result in lost business with powerful decline recovery capabilities that support them to offer intelligent alternatives for when attempts fail due to funding, payment method, or bank-related issues. 
• Fraud protection: Addressing the growing threat of online card fraud with products that proactively identify and block suspicious users while ensuring legitimate traders can continue without interruption. 

• Currency risk management: Reducing exposure to exchange rate volatility through functionalities like our FX Management suite, letting brokers take greater control of how rates are applied while providing traders with transparent pricing. 

Together, these capabilities allow brokers to not only accept more transactions successfully but also to scale with greater confidence, transforming what were once operational challenges into opportunities for growth.

Meet us at Forex Expo Dubai

We’ll be showcasing these capabilities and more at the expo next month. Whether your focus is expanding globally, optimizing current operations, or enhancing your risk management, we’d be glad to show you how Praxis can power your next phase of growth. 

Schedule a meeting with us here and visit Booth 124 to hear more.